Overview
For BlackBerry IVY to gain traction, we partnered with several large OEMs and produced demonstrations of our software capabilities at CES in 2021, 2022, 2023, and 2024 as well as AWS re:Ivent.
Design Involvement
Partnered with companies such as AWS, Bosch, Jeep, JLR (Jaguar Land Rover), Nissan, Michelin, COMPREDICT, Cinemo, CorrActions, CarIQ, iDrive, MIH, CerebrumX, and Mitsubishi Electric, I produced presentation slides and several designs to visualize data emulation on automotive hardware from automotive signals.

Designs
2024 CES
QNX SDP8.0 was the star of the show for BlackBerry at CES in 2024. Although IVY was still important, influence on design requirements did not change and my designs from 2023 were show cased in a 2024 Jeep Grand Cherokee.
2023 CES
In partnership with development collaborators such as Jeep, Bosch, COMPREDICT, iDrive, AWS, and others, we proudly announced our first design win, highlighting the capabilities of IVY in the 2023 Jeep Compass. My designs highlighted the processed vehicle data from multiple sensors and seamlessly displayed it across the vehicle's hardware, as demonstrated on the various screens within the cabin.




2022 AWS re:Invent
Presented by Stefan Buerkle, Sr. VP of Connected Information Systems and Sales at Bosch North America, at AWS re:Invent: I redesigned the high-level overview of IVY's architecture diagram to enhance clarity and engagement for presentation in slide decks.

Challenges
Designing visual interfaces on automotive hardware presented a unique challenge. Unlike cell phones that generally have a uniform size and resolution as a standard, the automotive industry is introducing increasingly complex screen sizes, resolutions, and shapes. For example, the Mercedes Benz UX Hyperscreen (MBUX) is a screen that spans the entire dashboard of a vehicle cockpit.
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Working with a senior Android developer, and personally lacking experience in mobile application design, the mockups I delivered to the developer were not 1:1, and therefore, not accurate when implemented on the vehicle hardware to be presented at CES.
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To alleviate this issue, I had to quickly learn about mobile application design, and the hardware we were using, and strongly advocate for responsive design in our solutions.
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Through talking with the sales teams and CES leadership, I discovered the proposed hardware we used in the vehicles was a 1920px by 720px xxhdpi resolution screen. Through further research in Android mobile development, this meant that my designs did not match the appropriate screen scaling and affected all designs by a ratio of 3:1 instead of 1:1.
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To quickly churn on our deliverable, I aligned with the developer I was working with to inform him of the findings. Afterwards, brought him into our Figma instance and trained him on how to use Dev mode to expose the spacing and alignment of assets. Then, redlined and resized every asset to work on xxhdpi screens by scaling all assets down by a factor of 3 and produced an asset library that worked on ldpi, mdpi, hdpi, xhdpi, and xxxhdpi screens.