Registration
The Goal
To ease the process for customers to sign up for QNX and receive a non-commercial product license.
The Process
Research
We faced a challenge in widening our scope for product use due to a confusing, slow registration workflow. I improved the process by interviewing stakeholders, auditing the system, mapping pain points in Visio, and drafting iterative wireframes.
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Pivot
After identifying workflow issues and upcoming restructuring, I shifted my approach to deliver practical, high-impact improvements. Using a prioritization matrix, I targeted big wins with low effort to reduce license delivery time, secured stakeholder buy-in, and provided a future project vision to ensure continuity.
Deliver
While my role ended before full implementation, I exposed the key workflow bottleneck, secured stakeholder support, and shaped a faster license process that continues to benefit developers and the organization.
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Key Success Metrics
License Delivery Time
Improved by approximately
98.82%
From waiting 2 business days to 30 minutes, through identifying, designing, and fixing a structural workflow issue in Salesforce.
Increased Revenue
Design decisions I championed strongly contributed to
18%
increase revenue YoY when the QNX Everywhere program launched
to
Secured Market Leadership
By easing the sign-up process, my design efforts significantly contributed to QNX maintaining its position as the
#1
​Improved Relationships
Designing for the QNX Everywhere initiative led to an active
28
Developer focused blog posts catered to support the increased influx of users using QNX 8.0 SDP.
Reflection & Lessons Learned
QNX is BlackBerry's bread and butter product with many intelligent team members and years of production behind it.
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In only scratching the surface of it's status in the market, if presented with another product if it's complexity and magnitude, I would:
Broaden my Horizons
Connecting more broadly within QNX could have increased my impact by enabling deeper product insight and advocating for agile improvements across the QNX product line.
Dim the North Star
Stakeholders often want finished products without seeing the process. Breaking a larger vision into smaller, manageable changes helps guide conversations, educate stakeholders, and gain implementation support.
Ensure Time for Testing
Tight timelines limited user testing, which reduced support for full implementation. Better scoping and planning for testing would have strengthened the project’s impact.